The rules every lead is held to.
These standards describe how Strive captures, records, and delivers leads. Binding terms are set only in your written agreement, which controls.
- Scope
- Exclusivity
- Consent capture
- The consent record
- Retention and access
- Delivery and controls
- Invalid-lead credits
- What we do not do
- Changes to these standards
Pre-launch notice. Strive is not yet delivering leads. These standards take effect for each buyer on the start date in its written agreement, and every consumer site is brought into line with them before its first lead is sold.
§ 1Scope
These standards apply to every lead Strive delivers to a buyer. A lead is a request for a quote or service submitted by a person on a consumer website owned and operated by Strive.
§ 2Exclusivity
Each lead is delivered to one buyer. That buyer is the business whose territory and filters match the request.
- Strive sells each lead to one buyer only. We do not sell or resell your leads to anyone else.
- Leads are not auctioned through ping-post or sold to the highest bidder.
- A lead credited back to you is not resold.
- Your territory is defined in your agreement by ZIP code, county, or both.
§ 3Consent capture
Leads come only from consumer sites Strive owns and operates. We do not buy leads from other publishers to resell.
- The person takes an affirmative action, checking a box, to agree to be contacted.
- Before any lead is sold, the consent wording names the single business that will contact the person.
- Our server stores the consent wording and time as submitted by the form, adds the IP address and device details it observes, and records its own timestamp. Nothing is reconstructed later.
§ 4The consent record
Every lead carries the same record. These are the fields our lead handler stores and forwards with each lead.
| Field | What it records |
|---|---|
id | Unique identifier for the lead. |
site | The Strive consumer site the request came from. |
received_at | Server timestamp when the request arrived, in UTC. |
consent_given | Whether the person checked the consent box. |
consent_text | The consent wording, word for word, as shown on the page. |
consent_at | When the person gave consent, as reported by the form. |
consent_url | The page the consent was given on. |
consent_ip | IP address of the submission, read by our server. |
consent_user_agent | Browser and device details of the submission. |
landing_url, referrer | How the person arrived at the site. |
country, region, city | Approximate location derived from the IP address. |
The record shows what was captured. It is evidence of consent, not a guarantee that any particular call or message complies with the law. How you contact the person remains your responsibility.
§ 5Retention and access
- Our policy is to keep consent records for five years from submission.
- Records are stored in a Strive-controlled database, separate from any buyer's CRM.
- A buyer can request the record for any lead it received during that period, and we provide it within 10 business days in a readable export.
§ 6Delivery and controls
- Leads are sent by webhook or email after they pass your filters, including any answering-hours window.
- You set the territory, job types, answering hours, and a daily cap.
- You can pause delivery at any time. Volume increases only with your written approval.
§ 7Invalid-lead credits
Credit terms are written into your agreement before the first lead ships. Categories that qualify for credit include:
- A disconnected or non-working phone number.
- A duplicate of a lead you received within the window set in your agreement.
- A request outside your agreed territory or job types.
The request window, the evidence needed, and how credits are applied are set in your agreement.
§ 8What we do not do
- No co-registration, list rental, or aggregated data.
- No leads purchased from third parties and resold as our own.
- No legal case or medical case leads.
- No sale of a lead to more than one business.
§ 9Changes to these standards
Each version is numbered and dated. We notify active buyers in writing before a material change takes effect. Questions go to [email protected].